Introduction
bluetti.lu uses cookies and similar technologies to enhance your experience when viewing BLUETTI products (portable power stations, solar panels, battery expansions). This policy explains which cookies we use, why, and how you can manage them.
We are committed to respecting UK and European regulations, particularly UK GDPR (General Data Protection Regulation) and the ePrivacy Directive.
🔍 What is a Cookie?
A cookie is a small text file saved on your device (computer, tablet, phone) when you visit our site. Cookies serve several functions:
✅ Cookies allow us to:
- 📝 Remember your preferences and settings
- 🛒 Manage your shopping cart with BLUETTI products
- 📊 Analyse how you use the site
- 🔒 Protect your payment transactions
- 🎯 Improve content relevance
❌ Cookies can NEVER:
- Identify you personally without consent
- Access other files on your device
- Install malware
- Steal your sensitive information
📊 Types of Cookies Used by bluetti.lu
1️⃣ Essential Cookies (Functional)
Required for website operation — These cookies ensure bluetti.lu functions properly. They do NOT require prior consent under UK GDPR.
| Cookie | Function | Duration | Purpose |
| woocommerce_cart_hash | E-commerce shopping cart | 48 hours | Store your products |
| woocommerce_session | Customer session | 48 hours | Manage your cart |
| wordpress_logged_in | WordPress session | 14 days | Keep you logged in |
| PHPSESSID | Server session | Session | Identify your session |
✅ Consent required? NO — These cookies are mandatory and protected by a UK GDPR exemption.
2️⃣ Analytics Cookies (Google Analytics 4)
To measure website performance — We use Google Analytics to understand how visitors navigate bluetti.lu, which products (AC180, AC200Max, solar panels) are most popular, and how to improve your experience.
| Cookie | Function | Duration | Purpose |
| _ga | Visit ID | 2 years | Anonymous visitor tracking |
| _ga_* | Google Analytics ID | 2 years | Session tracking |
| _gid | Session ID | 24 hours | Identify current sessions |
✅ Consent required? YES — You must explicitly accept Google Analytics.
📊 Data collected:
- Pages visited and time spent
- Device type and browser
- General location (country/region)
- Traffic source (organic search, social media, etc.)
- Click behaviour on BLUETTI products
🔐 Data NOT collected: Your name, email, address, phone number or sensitive information.
3️⃣ Consent Management Cookies
To remember your preferences — When you accept or reject cookies, we save your choice.
| Cookie | Function | Duration |
| cookie_consent | Consent preference | 12 months |
✅ Consent required? NO — Essential for the consent system to function.
❌ Cookies bluetti.lu Does NOT Use
For transparency, here’s what we DO NOT do:
❌ No Affiliate Cookies
Although we’re Amazon affiliates, we DO NOT use Amazon tracking cookies.
❌ No Advertising Retargeting
No Facebook, LinkedIn or Google Ads pixels.
❌ No Marketing/Email Tracking
No automated newsletters or email tracking.
❌ No External Third-Party Cookies
Besides Google Analytics, no other non-essential external cookies.
🌍 Data Storage and Protection
All cookies and associated data are processed and stored on servers based in Germany, in compliance with strict EU data protection standards.
🔒 Security measures:
- ✓ SSL/TLS encryption of all cookies
- ✓ HttpOnly flag on essential cookies (not accessible via JavaScript)
- ✓ Access limited to bluetti.lu administrators only
- ✓ No sharing with third parties
- ✓ Automatic deletion after expiry
📅 Data Retention Period
| Data Type | Retention Period | Action After Expiry |
| WooCommerce cookies | 48 hours | Automatic deletion |
| Google Analytics | 26 months (Google default) | Anonymisation |
| Consent data | 12 months | Automatic deletion |
| Server logs | 90 days | Secure deletion |
🎯 Your Consent and Preferences
How Does Consent Work?
On your first visit to bluetti.lu, a consent banner will appear at the bottom of the page. You have three options:
✅ Accept All Cookies
Google Analytics and all optional cookies are activated immediately.
❌ Reject All Cookies
Only essential cookies remain active. You can browse bluetti.lu normally.
⚙️ Customise
Choose which cookies to accept individually.
💾 Storage
Your choice is saved for 12 months.
Manage Your Preferences
You can change your consent preferences at any time:
- Go to the footer of bluetti.lu
- Click on “Manage Cookies” or “Consent Preferences”
- Update your choices
- Save
🛠️ Manage Cookies in Your Browser
You can also manage cookies directly in your browser:
🔵 Google Chrome
Settings → Privacy and security → Cookies and other site data → Manage all cookies and site data
🔴 Mozilla Firefox
Preferences → Privacy & Security → Cookies and Site Data → Manage Data
🍎 Safari
Preferences → Privacy → Manage Website Data
🔵 Microsoft Edge
Settings → Privacy and services → Clear browsing data → Manage data
⚠️ Important : Deleting essential cookies may affect website functionality (WooCommerce cart, session). Your cart will be cleared after 48 hours.
📞 Your UK GDPR Rights
Under UK GDPR, you have the following rights regarding your data:
| Right | Description |
| Right of Access | Request what data we hold about you |
| Right of Rectification | Correct inaccurate data |
| Right to Erasure | Request deletion of your data |
| Right to Data Portability | Retrieve your data in readable format |
| Right to Object | Object to processing of your data |
| Right to Withdraw Consent | Withdraw consent at any time |
To exercise any of these rights, contact us at: contact@bluetti.lu
❓ Frequently Asked Questions
Q: Can I reject all cookies?
A: Yes. Only essential cookies remain active. Google Analytics and other optional trackers will be disabled. You can browse bluetti.lu normally.
Q: Do cookies track me personally?
A: No. Cookies are anonymous. Google Analytics never collects your name, email or address. Only behavioural statistics (pages visited, duration, device) are recorded.
Q: What happens if I delete cookies?
A: Your WooCommerce cart will be emptied after 48 hours. You may need to log in again. Essential cookies will regenerate automatically.
Q: How long do cookies last?
A: It depends on the type. Session cookies last 48 hours. Consent cookies last 12 months. Google Analytics lasts up to 26 months. Cookies expire automatically.
Q: Can I disable Google Analytics without issues?
A: Yes, absolutely. Rejecting Google Analytics doesn’t affect your experience on bluetti.lu. We use this tool only to measure website performance.
Q: Do you use Amazon cookies to track me?
A: No. Although bluetti.lu is an Amazon affiliate, we DO NOT use Amazon tracking cookies. Amazon tracking cookies remain on Amazon’s side.
Q: Can I withdraw my consent?
A: Yes! At any time. You can withdraw consent and make new settings. Go to the footer and click “Manage Cookies”.
Q: What are my consumer rights regarding cookies?
A: Under the Consumer Rights Act 2015, you have statutory rights including the right to fair treatment and protection of personal data. Nothing here affects your consumer rights.
🔄 Updates to This Policy
We may update this cookie policy according to:
- 📋 Changes in UK GDPR and ePrivacy regulations
- 🔧 Technological developments of bluetti.lu
- 📈 Evolution of our services (new BLUETTI products, features)
The date of the last update appears at the bottom of this page.
📞 Contact & Support
For any questions about this cookie policy or your data:
📧 Email : contact@bluetti.lu
🌐 Website : https://www.bluetti.lu
📱 Data Controller : CGGK LLC
UK Data Protection Authority
If you wish to lodge a complaint about our cookie practices, you can contact the UK Information Commissioner’s Office (ICO):
- 🇬🇧 United Kingdom : Information Commissioner’s Office (ICO) – www.ico.org.uk
- 🌍 Overseas : Data protection authority of your country
⚖️ Legal Compliance
This policy fully complies with:
- ✅ UK GDPR (UK General Data Protection Regulation)
- ✅ Data Protection Act 2018
- ✅ Privacy and Electronic Communications Regulations 2003
- ✅ Consumer Rights Act 2015
- ✅ ePrivacy Directive (2002/58/EC)
- ✅ ICO Guidance on cookies and tracking
Last updated : 4 December 2025