The BLUETTI Story
From Vision to Revolution
It all began in 2013 in Shenzhen, China, with the founding of PowerOak Technology Co. Ltd. by a team passionate about renewable energy. For six years, this company built solid expertise in researching and developing distributed energy storage systems.
In 2019, the BLUETTI brand was born officially from the meeting in California of two visionary entrepreneurs:
- Wondar Law – Mechanical engineer passionate about renewable energy and sustainable innovation
- James Ray – Seasoned entrepreneur with over 20 years’ experience in the technology industry
Their shared mission: create minimalist, portable energy generators accessible to everyone.
📅 2013
PowerOak Technology Co. Ltd. founded in Shenzhen
🚀 2019
Official launch of BLUETTI brand
💰 2020
Indiegogo campaign: $7M in 2 months (AC200)
🌍 2024
3+ million users across 110+ countries
The Turning Point: Indiegogo 2020
A decisive moment that validated the BLUETTI vision
$7 Million Raised
in just 2 months with over 7,000 backers from around the world for the AC200 crowdfunding campaign.
This remarkable success validated global demand for high-capacity portable power solutions and marked BLUETTI’s true breakthrough.
Result: Establishment of headquarters in Las Vegas, Nevada and acceleration of international expansion.
Vision & Mission
🎯 Our Vision
An eternal blue sky for a prosperous planet and the wellbeing of future generations.
More than commercial ambition—a responsibility to humanity and our planet.
⚡ Our Mission
Make energy independence accessible to every individual through renewable energy storage solutions that meet today’s needs whilst building a sustainable future.
Inspire a global movement towards sustainability.
Our Three Core Values
Technological Innovation
BLUETTI never reuses existing materials or processes. Every product is rebuilt from scratch to optimise every component.
- ✓ Proprietary battery management system (BMS)
- ✓ Advanced MPPT controllers
- ✓ Pure sine wave inverters
- ✓ Awards: iF Design, Red Dot, CES Innovation
Quality & Reliability
All stations use LiFePO4 (lithium iron phosphate) batteries.
6000+
charge cycles
17 years
average lifespan
99.9%
safety
Accessibility & Simplicity
BLUETTI’s minimalist philosophy: products designed to fit naturally into everyday life.
- ✓ Camping and adventures
- ✓ Van life and nomadism
- ✓ Domestic power backup
- ✓ Professional applications
BLUETTI Product Range
From 200Wh to 58kWh: a solution for every energy need
Environmental Commitment
LAAF Project
Lighting An African Family
In 2021, BLUETTI launches an ambitious initiative: for every selected product sold, a solar kit is donated to provide lighting to families and communities in Africa lacking electricity access.
This initiative illustrates BLUETTI’s concrete commitment to extending the benefits of renewable energy to the most vulnerable populations, transforming every purchase into an act of social impact.
With Every Purchase
A solar kit donated to Africa
Measurable impact:
- ✓ Electricity access for families
- ✓ Extended education after sunset
- ✓ Reduced local CO₂ emissions
- ✓ Community empowerment
Global Presence
3M+
Global users
110+
Countries covered
4000+
Units/day produced
2000+
Professionals
Subsidiaries & Distribution Centres
🇺🇸 United States
Las Vegas, Nevada (North American HQ)
🇬🇧 United Kingdom
Chesterfield, England
🇩🇪 Germany
Frankfurt am Main (POWEROAK GmbH)
🌐 Other Regions
France, Japan, Canada, Australia, South Africa, Brazil
Manufacturing & Innovation
🔧 Where Are Products Made?
Design & Research & Development
Shenzhen and Guangdong, China
Manufacturing & Production
- 📍 Factories in Shenzhen & Huizhou
- 📦 Total floor space: 100,000+ m²
- 👥 Over 2,000 employees
- ⚙️ 4,000 units produced per day
🧠 Industrial Philosophy
BLUETTI maintains a strategic balance between centralised innovation and global distribution:
- Concentrated R&D: A team of expert engineers in Shenzhen drives innovation, ensuring technological coherence and excellence.
- Localised Distribution: Regional centres across every continent guarantee fast delivery and optimised customer support.
- Rigorous Quality Control: Every product undergoes strict reliability testing before shipment.
Result: a truly global company, grounded in technological innovation, accessible to all.
Join the Energy Revolution
Discover how BLUETTI is transforming the way you access renewable energy. Innovative, reliable and accessible products for every adventure.
About bluetti.lu
bluetti.lu is an independent platform for comparison and recommendation of BLUETTI products. We’re passionate about renewable energy and portable power, and we help customers find the perfect solution for their needs.
The information on this page comes from official BLUETTI sources. For further details, please visit the official website or contact us with any specific questions.